The original all-natural teeth whitener that's actually good for your teeth.

Get whiter teeth in 2 minutes a day, or your money back.


All natural ingredients safely lift stains from your teeth while simultaneously strengthening, remineralizing, and reversing sensitivity.

Safe to use every day as a toothpaste alternative, and the food-grade ingredients are kid-friendly.

100% Fluoride-free, Raw, Non-GMO, Vegan, and Cruelty-free.

Wildcrafted Activated Coconut Shell Charcoal

Polishes teeth and pulls out stains. Also boosts your natural immunities.

Natural Calcium Bentonite Clay

Absorbs and neutralizes toxins while remineralizing teeth.

Certified Organic Orange Peel
Removes and prevents stains, and reduces teeth sensitivity.
Certified Organic Frankincense

Fights bad breath, toothaches, and cavities by strengthening teeth and gums.

Certified Organic Mint Extract

Eliminates bad breath and soothes gums.

How It Works


A. Unlike many other teeth whiteners, it is absolutely safe.  We use top of the line charcoal from wildcrafted coconut, and routinely lab test to make sure Smart Ash is equally as safe as the top name brand toothpastes.

Beware products containing cheap charcoal, which can and will destroy the enamel on your teeth over time.

Smart Ash is designed to pull the stains and toxins out of your teeth as opposed to harshly scrubbing them off, so you can use it as often as you like.

We recommend using it twice a day for the first week or two when you receive your first jar.  After you feel like your teeth have reached their whitest, continue using in the morning or evening.

Some people use it every day, while others use it every few days.  One jar should last you about 6 months even if you do choose to use it every day.

A. Yes! It’s all natural, organic and non-abrasive.  We’re comfortable using it on our own children as soon as their first teeth come in.

It is safe to swallow.

We would suggest helping out the younger ones so they don’t get it on their clothes.  It can be helpful to have them brush in the bath tub 🙂

A. Wet your tooth brush, and gently dip the tips of your bristles into the powder; no need to overdo it, as a little goes a long way.

Gently brush for about two minutes.  Spit it out close to the drain to avoid making a mess.  Some people choose to use it in the shower.

Then use either water or your normal toothpaste to rinse out any that remains.

Floss and rinse again if you need to.

A. Yes we do!  We currently ship anywhere in the United States free of charge.  For all other countries, we pass on our actual postage costs to ship to you.

A. All of our ingredients come from the United States. Everything is lovingly mixed, packaged and shipped from Nashville, TN.

Our Story

My wife and I had tried abrasive whitening toothpastes, whitening strips, and eventually I even tried the treatment at the dentist office where they use a combination of chemicals and UV light. The toothpastes didn’t seem to have any effect, and the whitening strips were a cumbersome process that has all sorts of warnings on the packaging not to swallow the chemicals; but with how long your’e supposed to keep the strips on your teeth, it’s impossible not to. In addition to them also not having much of an effect, I also wondered what damage we were doing to our bodies by swallowing chemicals for several minutes a day for two weeks at a time. Then when I finally tried the dental treatment…

…the experience was terrible; not only did it cost several hundred dollars; but I had to stop the treatment before they were finished because I felt like my teeth were going to break. It took days for my teeth to go back to feeling normal.

… And to top it all off?

The results were about on par with the whitening strips: minimal.

My wife has had sensitive teeth for years and had to use special sensitive toothpaste or else she would have pain throughout the day every time she ate or drank anything that was even slightly cool or slightly warm — which, as you’re probably thinking, is practically everything.

The idea for Smart Ash was born out of years of frustration with other teeth whitening methods. After spending countless hours researching, we discovered that traditional whitening products are terrible for your teeth, and the effects these treatments have on the color of your teeth are temporary (a recent study found that over half of the color change from professional whitening is lost within 7 days). But even though the whitening effect of those products is half gone in the first week, the negative effects on your enamel can be long lasting, and even permanent. Once we started having kids, we really invested our time into learning about natural alternatives that would be more effective and have no risks or side effects. After researching hundreds of ingredients and testing dozens, we found 100% natural and organic ingredients that do exactly what we were hoping for.

Our teeth are now the whitest they can naturally be, my wife no longer has sensitive teeth issues and our children have beautiful cavity free smiles.